How and Why is the Label Shortage so Important to the Supply Chain.
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"While labels might not be as critical to the distribution of goods as ships, truck drivers and fuel, they’re very much an essential part of day-to-day supply chain operations. “Everything has to have a label, including food and pharmaceuticals, and then there’s all the labels used in the logistics and transportation industries,” says Corey Reardon, president and chief executive officer of AWA Alexander Watson Associates. He says the boom in e-commerce and the COVID-19 pandemic have driven demand for labels even higher, because each home delivery requires its own label — mostly of the pressure-sensitive type produced from components supplied by UPM."
- Helen Atkinson, Senior Editor Supply Chain Brain
